Making the Most of B&T’s Marketing Resources

I don’t think I’ve ever seen a librarian take a break. I walk into the library and hear the faint clacking of keyboards, librarians browsing lists of new releases for hours. Around the corner, in the young adult section, another librarian is rattling off a dozen recommendations to a teenage patron. Down the next aisle, I see another librarian filing, looking at every label and gently sliding book after book onto the shelf, spine facing out.

At Baker & Taylor, we know how hard librarians work. As a frequent librarian patron, I see your hard work day after day. As a marketing specialist here at B&T, I give librarians major props and want to help lighten your load. And our marketing resources do just that. —Emma Way, eMarketing Specialist
Continue reading “Making the Most of B&T’s Marketing Resources”

Sharing eBooks Means Caring

communityshareA vast majority of Americans—85 percent, according to the Pew Research Center—want their libraries to work more closely with local schools. Strengthening the link between public and school libraries is challenging, yet necessary for the well-being of our communities.

Using our digital lending platform, Axis 360, Baker & Taylor revolutionized a way to achieve closer relationships between school and public libraries: the Community Share program. Baker & Taylor’s Community Share program creates a connection between a public library’s ebook collection and their local system, allowing schools to access ebooks and digital materials from the public library’s digital collection. The result is a deeper connection between public and school libraries that allows them to share material, improve circulation and enrich their community in the process.

During a Library Journal webinar on June 6, Baker & Taylor and our customers had the opportunity to talk about the Community Share program at length. Michael Bills, director of sales and marketing for Axis 360, represented Baker & Taylor in the hour-long conversation along with librarians from San Jose Public Library, Indianapolis Public Library and Johnson County, KS Library to share their success stories. Matt Enis, the senior editor of technology at Library Journal, moderated.

Throughout the session, we shared how opening a public library’s digital media library for direct access by area students at school optimizes the library’s investment in digital content and benefits the entire community.

Sharing digital resources across the community has demonstrable impact and is a progressive step toward meeting this goal. So join in–sharing is caring.

View the Webinar here.

Visit Us at ALA Annual!

_MG_2619.jpgNo rest for the bookish during trade show season. Next up: ALA Annual in Chicago starting tomorrow, June 22, until June 27. Baker & Taylor has a jam-packed schedule of author signings, panels and giveaways. We’ll be at Booth #2218!

Author Signings

wewereliars

Friday, June 23 at 6 p.m. – E. Lockhart, We Were Liars
Spending the summers on her family’s private island off the coast of Massachusetts with her cousins and a special boy named Gat, teenaged Cadence struggles to remember what happened during her fifteenth summer.

Sunday, June 25 at 11 a.m. – Marie Lu, Warcross
In this sci-fi thriller, #1 New York Times bestselling author Marie Lu conjures an immersive, exhilarating world where choosing who to trust may be the biggest gamble of all.

Sunday, June 25 at 12:30 p.m. – Chris Appelhans (Illustrator), A Grayhound, A Groundhog
A tongue-twister picture book by the award-winning author of Toys Meet Snow and the award-winning illustrator of Sparky! follows the whimsical wordplay that ensues when a greyhound and a groundhog meet.

Monday, June 26 at 12:30 p.m. – Dianne De Las Casas, Captain Deadeye
Dianne de Las Casas’ newest book co-authored with John Couret is Captain Deadeye: The Bully Shark, illustrated by the talented Stefan Jolet. It is the first part of an anti-bully pirate chapter book series!

Panel

Saturday, June 24 at 10:30 a.m. – Executive Perspectives Panel
Follett Chairman Todd Litzsinger is participating on the Executive Perspectives Panel at McCormick Place W185BC.

Sunday, June 25 at 3:30 p.m. – How to Move the Needle on Diversity: An Idea Huddle with We Need Diverse Books and Kirkus Reviews

In August, Baker & Taylor will be launching a partnership with Kirkus Reviews on a promotion of a collection of curated diversity centered titles. They will be teasing this launch in our booth with signage and collateral and a Diversity Huddle on Sunday. Presenters include Dhonielle Clayton, COO and Senior VP of Librarian Services of We Need Diverse Books and Meg Kuehn, CEO of Kirkus Reviews. The session will be moderated by Vicky Smith, the Children’s and Teen Editor of Kirkus Reviews.

Booth Activities

Win a 32GB Kindle Fire HD 8! – Tell us a few things about your library’s eContent services and receive a stuffed Baker or Taylor plush cat as a thank you. Plus, be entered to win a 32GB Kindle Fire HD 8!

Youth Media Award Posters – Stop by to pick up Youth Media Award posters, while supplies last.

bakerandtaylortradeshow

Take a pic with Baker and Taylor! – Our beloved cat mascots will be out and about during ALA at these times:

  • Friday, June 23 ~ 5:30 p.m.
  • Saturday, June 24 ~ 1 p.m.
  • Sunday, June 25 ~ 10 a.m.

minuteclinic

Axis 360 Minute Clinic! – It’s time for your annual checkup! The Axis 360 Doctors are in town to help librarians improve their Axis presence and check up on your Axis 360 Digital Collection. For your prescription—or clean bill of health—visit your Relationship Manager.

See you there!

Real Librarians of Axis 360

There’s a lot that goes on behind the scenes when you checkout a book from your local library. Most of that work comes down to one person: the librarian.

This week we talked to Phyllis Nelson, a librarian at Porter County Public Library in Indiana, about her experiences with Axis 360, her love of reading and her 22 years of being a librarian. Learn a little bit more about our tireless librarians behind the scenes with this interview…

phyllisnelson

MEET PHYLLIS NELSON
Porter County Public Library

About Me: I have been a librarian for 22 years. I have been at the Porter County Public Library for 18 years. I got my MLS degree from Indiana University Bloomington in 1995.

My librarian tagline: Go Anywhere. Learn Anything. Read Every Day.

My favorite place to read: Curled up on the couch at home. Having a cup of tea beside me is a must!

Besides reading, what I like to do for fun is: Go hiking, biking, or spend time gardening. I also love to travel and see new places. I have been to Canada, Europe, and all fifty states. I’m looking forward to more exploring!

Author who has most influenced me: Stephen Ambrose. His love of American history has inspired me to learn more and travel more.

Something cool our library offers that the public might not be aware of: Wifi hotspots! We just started circulating these a couple of months ago. I have a feeling their popularity is only going to grow!

What is the key to inspiring the love of reading?: Don’t judge or criticize what someone else is reading. When I was young, my parents never told me, “You shouldn’t read that” or “You can’t read that.” I have fond memories of my Mom dropping me off at our hometown library on her way to buy groceries. She would stop back an hour later and pick me up. Her first question was always, “What did you find this week?” I was always encouraged to read.

The thing I love most about Axis 360: The customer support and the wide selection of ebooks. Our patrons are very happy with their choices!

Thank a librarian today!

Want to learn more about Axis 360? Visit our website here or contact your local library to starting reading!