“For a successful awareness program, you’ve got to make it personal. Whether it’s in-library or online, people want more than information. They want to laugh and feel a real connection.”
– Jenna Harte-Wisiniewski | Marketing Librarian, Sterling Municipal Library
ABOUT STERLING MUNICIPAL LIBRARY
With roots dating back to 1925, Sterling Municipal Library serves a population of 75,000 in Baytown, Texas, an industrial city anchored by oil refineries and chemical plants. The present library, dedicated in 1963, provides a wide variety of traditional books, reference materials, digital resources, and activities for a patron base that is largely blue-collar and extremely ethnically diverse.
Located in the Greater Houston area, Sterling Municipal Library in Baytown first began offering eBooks and other digital resources to its 50,337 card holders through a consortium with other libraries on the Gulf Coast. But with an area-wide population of 6.2 million and more than 90,000 card holders, competition was fierce. “For popular titles, the wait list on the consortium’s system can be as long as 58 weeks,” says marketing librarian Jenna Harte-Wisiniewski.
As we celebrate June being Audiobook Month, Axis 360 is here to happily serve as your audiobook solution. While summer calls for fun in the sun and other adventures on the horizon, an audiobook can be just what you need to unwind, enjoy vacation time, road trips, beach lounging and anything in between. Now, you can read anywhere, without ever even turning a page. Just press play and listen wherever you are!
Downloadable audiobooks are taking over. They’re the fastest-growing format in the book market, and circulating at an exponential pace in libraries—jumping 86 percent in circulation in the past year. More than 67 million Americans listen to audiobooks every year, and for good reason. Audiobooks are ideal for both avid readers who are always on the go and also new library patrons in search of a different way to read. Audio also promotes literacy growth within a community.
For three years, sales and circulation for downloadable audio have soared and they’re not showing any sign of slowing down. Consumer purchasing alone has grown more than 20 percent.
With audiobooks in such high demand, it’s no surprise that libraries across the country are making more and more available to their patrons through applications like Axis 360. With ebook and audiobook platforms like Axis 360, patrons can check out these popular book formats for free and listen on your phone, computer or tablet.
By offering downloadable audiobooks for your patrons, libraries foster a community of life-long readers. They may come for the audiobooks, but they’ll stay for the invaluable services libraries offer—for books and beyond.
No rest for the bookish during trade show season. Next up: ALA Annual in New Orleans starting June 21, until June 26. Baker & Taylor has been supporting librarians to lead the future of literacy and learning since 1828. Visit our booth # 2347 and experience 190 years of industry history.We have a jam-packed schedule with several author signings, booth activities and commemorative giveaways. Just to name a few, some of our exclusive activities include:
Coffee Bar and Beignets – Re-charge and enjoy a complimentary cup of coffee, made fresh just for you and top it off with a tasty beignet.
Saturday, June 23 | 9 a.m. – 1 p.m.
Sunday, June 24 | 9 a.m. – 1 p.m.
Cocktail Bar- Unwind with with a New Orleans’ signature cocktail… Cheers, drinks are on us!
Saturday, June 23 | 3 – 4:30 p.m.
Photo Booth- Capture the memories with our festive photo booth complete with fun props.
Friday, June 22 | 5:30 – 7 p.m.
Saturday, June 23 | 9 a.m. – 5 p.m.
Sunday, June 24 | 9 a.m. – 5 p.m.
Monday, June 25 | 9 a.m. – 2 p.m.
Cat Mascot Photos- Take a picture with our beloved cat mascots, Baker and Taylor.
Saturday, June 23 | 9 a.m. – 1 p.m.
Sunday, June 24 |12 – 4 p.m.
For further details and our complete ALA schedule, we are happy to have a dedicated website to keep you up to date with all our happenings during the show. We can’t wait too see you there!
Russia hosts the World Cup from June 14 through July 15, making this the perfect time look at the best books on soccer and the tournament itself. Complete your collection with these new titles to ensure your soccer-loving fans have plenty to read in anticipation for the big match.
2018 FIFA World Cup Russia OfficialBook | Keir Radnedge
Officially licensed by the governing body of world soccer, a comprehensive preview of the upcoming tournament in Russia features photos and information on 32 teams, their star players and their prospects for reaching the finals.
I Believe That We Will Win: The Path to a US Men’s World Cup Victory | Phil West
Drawing on interviews from past and current players, coaches and journalists, the author of The United States of Soccer and veteran soccer journalist, examining every aspect of the U.S. Men’s National Team and their competition, presents an assessment of the history and future potential of American soccer on the international playing field.
This year, Baker & Taylor representatives will travel to dozens of shows across the U.S. and internationally. At our booth, reps will share their expertise on B&T’s exciting products and services, and answer those pressing questions you’ve been dying to ask someone face-to-face. Products and services they’ll be chatting about include:
One-stop selection and shopping for all product formats, from our digital catalogs to Title Source 360
Kirkus Diversity collections
Robust digital capabilities and the Community Sharing initiative
Title Source 360 as the market-leading selection and acquisitions software
collectionHQ, ESP and our suite of collection development services
Book and DVD leasing programs
Axis 360 with the brand-new “Listen Now” feature for streaming audiobooks
Author, musician, filmmaker and photographer Julian Lennon has been raising money for environmental and humanitarian causes for two decades through his foundation, The White Feather Foundation. His work, however, primarily was focused on adults, until one day friend and fellow author Bart Davis made a comment about children.
From that conversation, an interactive trilogy was born featuring the White Feather Flier, a magical plane that children can take wherever they want as they travel and save the world. A lyrical and inspiring picture book, Lennon’s second book in the Heal the Earth series (Skyhorse Publishing, April 2018), lets its young readers bring medicine to people in need and dive into the ocean to see bleached coral reefs, among other adventures. The book also includes a new poem written by Lennon, son of the late musician John Lennon and his first wife, Cynthia.
Growing Minds, Baker & Taylor’s catalog dedicated to children’s and teen titles, talked with Lennon to commemorate Earth Day. Read the interview below:
Where did your vision come from for this interactive children’s series?
The interactive element of the book just harkens back to the days when my mother or grandmother used to read bedtime stories to me, and how we would go on these journeys together — using our imaginations to go where we wanted to, fly to where the sky was open, to anything our hearts desired. It was a time of bonding between family members, an important time in a child’s life.
Could you share what parts of your writing process look like?
It was very much a question of, ‘What do we want to talk about and teach here? What are our goals?’ From the moment Bart and I had a starting point, it was just a question of going with the flow and suggesting ideas back and forth until we had something that made sense. Ideas that would start a conversation between a child and elder family member, to discuss what they were reading about, and to find answers themselves. The storyline and words are written in my voice.
What’s a key ingredient for reaching children in print?
The key ingredients are the issues we face every day as a society in general. It’s about bringing awareness to those who don’t know of the plights we face and a reminder for those who have forgotten.
Why is it important to share the lessons and teachings of the White Feather Foundation to this age group? What is the appetite for this type of material?
If you can change things for the betterment of all life on earth, the better we all are. It starts from the ground and oceans up… Again, what we try to do is raise awareness and help financially where we can, when we can, and when donations allow.
How is the message being received?
The message by sales alone has been loud and clear: We’re doing the right thing. We’re on the right track, and there’s only one way to go — onward and upward.
I’ve always admired Julian Lennon’s singing, because for all he has seen of the world, his melodies contain such childlike wonder… his words, too. Buy this book, and his words turn into actions.” — Bono
What are you hoping your readers think or feel when they take part in this adventure?
That they feel part of this world, part of a caring community… A community that cares, not only for each other, but also for the world around them. We are all one. What we do to others, we do to ourselves.
Every day, libraries around the world welcome people from all walks of life. Readers are diverse, so why not have a collection that celebrates that?
You may remember in September, we introduced our new Kirkus Diversity Collections on the blog. These collections give libraries the opportunity to become more inclusive, and with Title Source 360, librarians are able to order diverse books with ease thanks to our curated lists.
Since then, we’ve seen tremendous progress with this initiative. The lists have been viewed nearly 10,000 times, reaching thousands of libraries across the country.
More than ever, it’s important to share a diversity of cultures, beliefs, identities, races and beyond in a library’s collection. It’s important that patrons can read stories from all voices.
Public libraries support their communities by providing materials that reflect their own patrons, and depict others, requiring an ongoing focus on diversity.
Aman Kochar, Executive Vice President of Digital Content, Software Products, Services & Sales
So what now?
Log in to Title Source 360 and browse Kirkus’ diversity collections. From here, you’ll be able to move the titles you’d like to add to your library into your shopping cart. You can also sort and filter these titles to weed out any duplicates just as you would for any other order from Baker & Taylor.
Then, don’t forget to tell your patrons that your library is now carrying more diverse books! We’ve created a “My Library. All Voices.” campaign kit that makes it easy to spread the good news, attract new cardholders and excite current ones. You can find all of our free materials for community outreach on the Kirkus website here.