Milestone Anniversary: Bob Rotello, VP of Public Library Sales

Rotello Web ResBob Rotello, VP of public library sales for Baker & Taylor, wasted no time getting to work after his college graduation. The Monday following his graduation, he started at Baker & Taylor as an accountant. That was forty years ago, and while a lot has changed since, Bob notes one constant: the many great people he gets to work with. Here’s a Q+A with Bob to commemorate his 40th work anniversary!

What do you love about working for Baker & Taylor?

Over the years I have worked with a great bunch of people with a great sense of comradery.

How has the company changed over the years? 

Organizationally the company has changed significantly for the better. When I first started the company was run almost like four separate companies, each facility/warehouse was run as a separate company in competition with each other. Now we have one team, all focused on the same goals. But one constant has been that B&T always seems to attract great people.

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Publisher Spotlight – Jennifer Feldman

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Dover Publications is launching its first new imprint in 10 years as it looks to tap into the growing self-help market. Named after a South African flower that represents “happiness,” Ixia Press is launching this fall and will publish approximately 10 original titles and 15 backlist reprints per year. With the exception of graphic novels, which Dover began releasing last year, Ixia is Dover’s first move into original frontlist books. Our digital catalog, Forecast spoke with Dover’s Publisher, Jennifer Feldman, about the new effort.

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It’s University Press Week!

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This week marks University Press Week, a celebration of university presses and all of their accomplishments over the past year.

University Press Week, or UP Week, was first announced in 1978 when President Jimmy Carter created the week in an effort to recognize university presses’ impact on culture and scholarship across the globe. Hosted by the American Association of University Press (AAUP), UP Week’s inaugural event was in 2012, and has explored topics of community, innovation, truth and more in each annual event since.

As each year passes, it is clear how important university presses are to the reading ecosystem. From historical books to business guides to biographies, UPs are essential for libraries and the patrons they serve. They publish titles that may have not been published otherwise—contributing to the diverse literary market and offering invaluable research. The value of university presses is immense.

This year university presses have stepped up to the challenge of a transitional publishing environment by continuing to publish excellent trade and scholarly books.

Baker & Taylor is honored to have university presses as publishing partners and we look forward to continuing to support their publishing efforts in the future.

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Check out our special microsite dedicated to University Press Week here!

Resources Built For Librarians: Microsites

Helping libraries thrive is one of our core goals at Baker & Taylor. One way we do that is by providing librarians with countless resources so they can make the best use of their time and resources. We curate lists, create free marketing materials, publish digital catalogs, distribute newsletters and much more. Today, we’re talking about our microsites—essentially a miniature website, built by us, that is focused on a particular genre or theme.

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These sites make it easier for librarians to narrow down their searches. Looking to build out your essential backlist titles? We have a site for that. Or maybe you’re hoping to discover new authors. We’ve got you covered there too. We’re constantly updating over 20 microsites, providing librarians like you with fresh material that will simplify collection development.

As a bonus, you’re able to add titles directly to your cart and then, once you’re ready, purchase from Title Source, our trusted ordering platform.

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Read With Your Ears: Audiobooks on the Rise

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Reading is not just for a cozy recliner by your fireplace anymore. It’s not just for lounging on the beach. Now, you can read anywhere, without ever even turning a page. Just press play.

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Downloadable audiobooks are taking over. They’re the fastest-growing format in the book market, and circulating at an exponential pace in libraries—jumping 86 percent in circulation in the past year. More than 67 million Americans listen to audiobooks every year, and for good reason. Audiobooks are ideal for both avid readers who are always on the go and also new library patrons in search of a different way to read. Audio also promotes literacy growth within a community.

For three years, sales and circulation for downloadable audio have soared and they’re not showing any sign of slowing down. Consumer purchasing alone has grown more than 20 percent.

With audiobooks in such high demand, it’s no surprise that libraries across the country are making more and more available to their patrons through applications like Axis 360. With ebook and audiobook platforms like Axis 360, patrons can check out these popular book formats for free and listen on your phone, computer or tablet.

By offering downloadable audiobooks for your patrons, libraries foster a community of life-long readers. They may come for the audiobooks, but they’ll stay for the invaluable services libraries offer—for books and beyond.

Contact your Baker & Taylor representative for your audiobook solution today!

 

Statistics sourced from Library Journal and Audio Publishers Association.

Diversity in Literature with Kirkus Collections

Every day, libraries around the world welcome people from all walks of life. Readers are diverse, so why not have a collection that celebrates that?

Kirkus Collections gives libraries the opportunity to become more inclusive and be part of the solution. After a thorough search process, editors at Kirkus Reviews identify and categorize diverse books into thematic lists. At Baker & Taylor, we then publish these curated collections on Title Source 360 where librarians can exclusively order the titles with ease.

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Author Spotlight: Hilde Lysiak

hildeblogphotoHilde Lysiak was 7 years old when she started her own newspaper, the Orange Street News. Last year, at age 9, she attracted national attention after reporting on a murder. Now, with her dad, Matthew Lysiak, she’s written Hero Dog (Scholastic, September 2017), the first in the Hilde Cracks the Case early readers series featuring Hilde and sister Izzy. In Hero Dog, the young journalists race to crack a case of stolen baked goods, save the local baking competition, and write their story, all before deadline. Our digital catalog, Growing Minds spoke with the Hilde about her new series and her love of reporting. Read the interview below.

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