Publisher Spotlight – Jennifer Feldman

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Dover Publications is launching its first new imprint in 10 years as it looks to tap into the growing self-help market. Named after a South African flower that represents “happiness,” Ixia Press is launching this fall and will publish approximately 10 original titles and 15 backlist reprints per year. With the exception of graphic novels, which Dover began releasing last year, Ixia is Dover’s first move into original frontlist books. Our digital catalog, Forecast spoke with Dover’s Publisher, Jennifer Feldman, about the new effort.

What was the inspiration for Ixia Press?

Ixia Press was born out of a desire to add a fresh voice to the important dialogue about improving ourselves as both individuals and as a part of the larger global community. The imprint will present inspiring books on leadership, spirituality, business, and wellness that foster a spirit of personal and professional growth and exploration. Words of wisdom and motivation are offered by exciting new authors (Susie Moore, What If It Does Work Out? How a Side Hustle Can Change Your Life, Nov 2017) as well as timeless thinkers (Dale Carnegie, The Art of Public Speaking, Nov 2017). Insight and inspiration can be found by revisiting Audre Lorde’s remarkably relevant essays (A Burst of Light and Other Essays, Sept 2017), while Victoria Price’s self-help debut invites readers on her journey to fi nd her truest self (The Way of Being Lost, Feb 2018).

Tell us about the imprint’s focus.

Creating Ixia Press symbolizes Dover’s long-term commitment to self-help publishing, one of the most consistent growth categories in the industry. For over 75 years, Dover has had great success with nonfiction genres, including music, art, religion, philosophy, history, mathematics, science, cooking, nature, art instruction, crafts, puzzles, magic, and, of course, adult coloring. With our original Ixia Press titles, Dover will partner with a diverse roster of outstanding authors looking to share their message and expand their platform. Because of the limited number of original titles we publish each season, the list will be curated to offer a wide array of topics from relationship advice (Breaking Up and Bouncing Back: Move on and Create the Love You Deserve, Samantha Burns, May 2018) to self-improvement (The Top Ten Lies We Tell Ourselves and How to Stop Living Them, Dr. Dana Marrocco, August 2018), to leadership skills (Taming Your Crocodiles: Better Leadership Through Personal Growth, Hylke Faber, May 2018), to spiritual rituals (Bless This House: Creating Sacred Space Where You Live, Work and Travel, Donna Henes, April 2018). Dover works collaboratively with these authors to create tailored marketing and publicity plans that leverage our combined contacts and resources to maximize the reach to the core target market for each given topic.

Tell us about a new title you are excited about.

We are especially pleased to present our lead title from Victoria Price, The Way of Being Lost: A Road Trip to My Truest Self (February 2018). Victoria takes the reader on her very honest and revealing journey of self-discovery, where her own revelations and stories also serve as inspiration to others, as the universal truths of the human condition make this relatable to all. Each season will bring unique voices to the reader, ones that are sure to delight, inspire and motivate!

ixia

View the latest issue of Forecast here.

— Interviewed by Kerry Singe.

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