Publisher Spotlight – Jennifer Feldman

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Dover Publications is launching its first new imprint in 10 years as it looks to tap into the growing self-help market. Named after a South African flower that represents “happiness,” Ixia Press is launching this fall and will publish approximately 10 original titles and 15 backlist reprints per year. With the exception of graphic novels, which Dover began releasing last year, Ixia is Dover’s first move into original frontlist books. Our digital catalog, Forecast spoke with Dover’s Publisher, Jennifer Feldman, about the new effort.

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It’s University Press Week!

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This week marks University Press Week, a celebration of university presses and all of their accomplishments over the past year.

University Press Week, or UP Week, was first announced in 1978 when President Jimmy Carter created the week in an effort to recognize university presses’ impact on culture and scholarship across the globe. Hosted by the American Association of University Press (AAUP), UP Week’s inaugural event was in 2012, and has explored topics of community, innovation, truth and more in each annual event since.

As each year passes, it is clear how important university presses are to the reading ecosystem. From historical books to business guides to biographies, UPs are essential for libraries and the patrons they serve. They publish titles that may have not been published otherwise—contributing to the diverse literary market and offering invaluable research. The value of university presses is immense.

This year university presses have stepped up to the challenge of a transitional publishing environment by continuing to publish excellent trade and scholarly books.

Baker & Taylor is honored to have university presses as publishing partners and we look forward to continuing to support their publishing efforts in the future.

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Check out our special microsite dedicated to University Press Week here!

Author Spotlight: Ryan T. Higgins

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Bruce the bear is on the move. Ryan T. Higgins, author and illustrator of the popular Mother Bruce and Hotel Bruce picture books, has written a sequel featuring the beloved, curmudgeonly bear and his unlikely brood. In Bruce’s Big Move (Disney-Hyperion (Disney Book Group), September 2017), Bruce’s house has become crowded, so Bruce sets off to find a new home for himself and the four geese that call him Mom. But things don’t turn out as expected. Growing Minds, Baker & Taylor’s digital catalog dedicated to children’s and teen titles, talked with Higgins about his hilarious new book.

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Resources Built For Librarians: Microsites

Helping libraries thrive is one of our core goals at Baker & Taylor. One way we do that is by providing librarians with countless resources so they can make the best use of their time and resources. We curate lists, create free marketing materials, publish digital catalogs, distribute newsletters and much more. Today, we’re talking about our microsites—essentially a miniature website, built by us, that is focused on a particular genre or theme.

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These sites make it easier for librarians to narrow down their searches. Looking to build out your essential backlist titles? We have a site for that. Or maybe you’re hoping to discover new authors. We’ve got you covered there too. We’re constantly updating over 20 microsites, providing librarians like you with fresh material that will simplify collection development.

As a bonus, you’re able to add titles directly to your cart and then, once you’re ready, purchase from Title Source, our trusted ordering platform.

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ESP Delivers Results for Chattanooga Public Library

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Chattanooga Public Library, Tennessee is a four-branch system serving a population of 170,000. Library Director, Corinne Hill, made the decision to implement collectionHQ in 2012 to support informed, evidence based collection development and introduced ESP in 2016 to take that insight one step further.

Before the introduction of collectionHQ, staff at Chattanooga Public Library relied on anecdotal evidence and bestseller lists to plan selection. Implementing collectionHQ offered a comprehensive tool to budget and select new titles, opening the team’s eyes to the possibilities of big data. But just one part was missing: how did they apply that data to select prepublished titles?

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50 Years & Counting

Fifty years ago, when Clarice Stanton started at Baker & Taylor, everything was done by hand—no computers. The company has changed so much since her first day in 1967, but one thing has always stayed the same. “The books,” she said. “I remember walking into the warehouse for the first time and seeing all of those shelves of books and thinking ‘I’m in heaven’.”

On Sept. 19 Stanton, a customer service representative, celebrated her 50th anniversary with Baker & Taylor. Co-workers at her office in Commerce, Ga. helped her celebrate this momentous occasion with flowers and a cake.

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She originally started as an order picker in the Reno, Nev. Service center, spending 25 years in the warehouse there, picking, stowing and receiving. From there, Stanton moved into customer service, covering almost every market, from schools to retail to academic to, now, public library. She moved from Reno to Commerce in 2004.

Outside of work, she loves to travel and has set a goal for herself to visit every U.S. state. Of course, Stanton also loves to read, especially if it’s anything by her favorite authors including Mark Twain, Louisa May Alcott, Nora Roberts and J.K. Rowling.

Stanton has no plans to slow down just yet. She said, “People ask when I plan on retiring but why retire when you love your job?”

Thank you for your many years of service, Clarice!

Read With Your Ears: Audiobooks on the Rise

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Reading is not just for a cozy recliner by your fireplace anymore. It’s not just for lounging on the beach. Now, you can read anywhere, without ever even turning a page. Just press play.

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Downloadable audiobooks are taking over. They’re the fastest-growing format in the book market, and circulating at an exponential pace in libraries—jumping 86 percent in circulation in the past year. More than 67 million Americans listen to audiobooks every year, and for good reason. Audiobooks are ideal for both avid readers who are always on the go and also new library patrons in search of a different way to read. Audio also promotes literacy growth within a community.

For three years, sales and circulation for downloadable audio have soared and they’re not showing any sign of slowing down. Consumer purchasing alone has grown more than 20 percent.

With audiobooks in such high demand, it’s no surprise that libraries across the country are making more and more available to their patrons through applications like Axis 360. With ebook and audiobook platforms like Axis 360, patrons can check out these popular book formats for free and listen on your phone, computer or tablet.

By offering downloadable audiobooks for your patrons, libraries foster a community of life-long readers. They may come for the audiobooks, but they’ll stay for the invaluable services libraries offer—for books and beyond.

Contact your Baker & Taylor representative for your audiobook solution today!

 

Statistics sourced from Library Journal and Audio Publishers Association.