“For a successful awareness program, you’ve got to make it personal. Whether it’s in-library or online, people want more than information. They want to laugh and feel a real connection.”
– Jenna Harte-Wisiniewski | Marketing Librarian, Sterling Municipal Library
ABOUT STERLING MUNICIPAL LIBRARY
With roots dating back to 1925, Sterling Municipal Library serves a population of 75,000 in Baytown, Texas, an industrial city anchored by oil refineries and chemical plants. The present library, dedicated in 1963, provides a wide variety of traditional books, reference materials, digital resources, and activities for a patron base that is largely blue-collar and extremely ethnically diverse.
Located in the Greater Houston area, Sterling Municipal Library in Baytown first began offering eBooks and other digital resources to its 50,337 card holders through a consortium with other libraries on the Gulf Coast. But with an area-wide population of 6.2 million and more than 90,000 card holders, competition was fierce. “For popular titles, the wait list on the consortium’s system can be as long as 58 weeks,” says marketing librarian Jenna Harte-Wisiniewski.