Sterling Municipal Library: Proven Success in Axis 360 Awareness Days

“For a successful awareness program, you’ve got to make it personal. Whether it’s in-library or online, people want more than information. They want to laugh and feel a real connection.”

– Jenna Harte-Wisiniewski | Marketing Librarian, Sterling Municipal Library

ABOUT STERLING MUNICIPAL LIBRARY

Sterlinglibrary

With roots dating back to 1925, Sterling Municipal Library serves a population of 75,000 in Baytown, Texas, an industrial city anchored by oil refineries and chemical plants. The present library, dedicated in 1963, provides a wide variety of traditional books, reference materials, digital resources, and activities for a patron base that is largely blue-collar and extremely ethnically diverse.

THE CHALLENGE

Located in the Greater Houston area, Sterling Municipal Library in Baytown first began offering eBooks and other digital resources to its 50,337 card holders through a consortium with other libraries on the Gulf Coast. But with an area-wide population of 6.2 million and more than 90,000 card holders, competition was fierce. “For popular titles, the wait list on the consortiums system can be as long as 58 weeks,” says marketing librarian Jenna Harte-Wisiniewski.

Continue reading “Sterling Municipal Library: Proven Success in Axis 360 Awareness Days”

Author Spotlight: Chelsea Clinton

chelseaclinton

Soon after writing her New York Times best-seller, She Persisted, a picture book about 13 inspirational women, Chelsea Clinton began thinking about the remarkable women from around the world who had inspired her. Friends also chimed in with stories about remarkable women, and that lead to the companion book, She Persisted Around the World: 13 Women Who Changed History (Philomel Books, Penguin Random House, March 2018). The book features women including Viola Desmond, who helped start Canada’s civil rights movement, and “Sissi” Lima do Amor, who insisted on playing soccer despite girls being outlawed from the sport. We talked with Clinton about her sequel.

Continue reading “Author Spotlight: Chelsea Clinton”

Celebrate Audiobook Month!

June Audiobook

As we celebrate June being Audiobook Month, Axis 360 is here to happily serve as your audiobook solution. While summer calls for fun in the sun and other adventures on the horizon, an audiobook can be just what you need to unwind, enjoy vacation time, road trips, beach lounging and anything in between.  Now, you can read anywhere, without ever even turning a page. Just press play and listen wherever you are!

Axis360_color

Downloadable audiobooks are taking over. They’re the fastest-growing format in the book market, and circulating at an exponential pace in libraries—jumping 86 percent in circulation in the past year. More than 67 million Americans listen to audiobooks every year, and for good reason. Audiobooks are ideal for both avid readers who are always on the go and also new library patrons in search of a different way to read. Audio also promotes literacy growth within a community.

For three years, sales and circulation for downloadable audio have soared and they’re not showing any sign of slowing down. Consumer purchasing alone has grown more than 20 percent.

With audiobooks in such high demand, it’s no surprise that libraries across the country are making more and more available to their patrons through applications like Axis 360. With ebook and audiobook platforms like Axis 360, patrons can check out these popular book formats for free and listen on your phone, computer or tablet.

By offering downloadable audiobooks for your patrons, libraries foster a community of life-long readers. They may come for the audiobooks, but they’ll stay for the invaluable services libraries offer—for books and beyond.

Contact your Baker & Taylor representative for your audiobook solution today!

 

Statistics sourced from Library Journal and Audio Publishers Association.

Visit Us at ALA Annual! Booth # 2347

ALAPage_Image

No rest for the bookish during trade show season. Next up: ALA Annual in New Orleans starting June 21, until June 26. Baker & Taylor has been supporting librarians to lead the future of literacy and learning since 1828. Visit our booth # 2347 and experience 190 years of industry history. We have a jam-packed schedule with several author signings, booth activities and commemorative giveaways. Just to name a few, some of our exclusive activities include:

Coffee Bar and Beignets – Re-charge and enjoy a complimentary cup of coffee, made fresh just for you and top it off with a tasty beignet.

  • Saturday, June 23 | 9 a.m. – 1 p.m.
  • Sunday, June 24 | 9 a.m. – 1 p.m.

Cocktail Bar- Unwind with with a New Orleans’ signature cocktail… Cheers, drinks are on us!

  • Saturday, June 23 | 3 – 4:30 p.m.

Photo Booth- Capture the memories with our festive photo booth complete with fun props.

  • Friday, June 22 | 5:30 – 7 p.m.
  • Saturday, June 23 | 9 a.m. – 5 p.m.
  • Sunday, June 24 | 9 a.m. – 5 p.m.
  • Monday, June 25 | 9 a.m. – 2 p.m.

Cat Mascot Photos- Take a picture with our beloved cat mascots, Baker and Taylor.

  • Saturday, June 23 | 9 a.m. – 1 p.m.
  • Sunday, June 24 |12 – 4 p.m.

Baker_and_Taylor_Cats-photo

For further details and our complete ALA schedule, we are happy to have a dedicated website to keep you up to date with all our happenings during the show. We can’t wait too see you there!

Don’t miss out, visit the site now!

 

Start Spreadin’ the News… BookExpo is almost here!

BookExpo is only a week away, kicking off on May 30, in New York City! As you scramble through the maze of booths and jump from sessions to book signings, don’t forget to stop by and visit the Baker & Taylor team. We’ll be at booth #1321 offering demos and presentations with invaluable information about our latest product updates. And of course, handing out cat bags. We also will have an in booth coffee bar sponsored by our friends at Marvel and Quercus, so stop by to refresh and recharge with a complimentary cup of coffee on us!

And don’t miss the Publishers Weekly Librarians’ Lounge…

LOUNGE_LOGO_

Visit us at the Publishers Weekly Librarians’ Lounge at booth #1856 for exclusive giveaways, author and editor meet and greets, refreshments, charging stations, special events and much more. Baker & Taylor is a proud marquee host of the librarians’ lounge this year; we hope you enjoy!

View the Publishers Weekly Lounge website for full schedule of events.

 

 

 

Titles for The World Cup

Russia hosts the World Cup from June 14 through July 15, making this the perfect time look at the best books on soccer and the tournament itself. Complete your collection with these new titles to ensure your soccer-loving fans have plenty to read in anticipation for the big match.

fifa

2018 FIFA World Cup Russia Official BookKeir Radnedge 

Officially licensed by the governing body of world soccer, a comprehensive preview of the upcoming tournament in Russia features photos and information on 32 teams, their star players and their prospects for reaching the finals.

BUY NOW

I Believe That We Will Win: The Path to a US Men’s World Cup Victory | Phil West

Drawing on interviews from past and current players, coaches and journalists, the author of The United States of Soccer and veteran soccer journalist, examining every aspect of the U.S. Men’s National Team and their competition, presents an assessment of the history and future potential of American soccer on the international playing field.

BUY NOW

Continue reading “Titles for The World Cup”

Spring State Show Preview

iStock-828400722.jpg

Happy Spring! It’s trade-show season time.

This year, Baker & Taylor representatives will travel to dozens of shows across the U.S. and internationally. At our booth, reps will share their expertise on B&T’s exciting products and services, and answer those pressing questions you’ve been dying to ask someone face-to-face. Products and services they’ll be chatting about include:

  • One-stop selection and shopping for all product formats, from our digital catalogs to Title Source 360
  • Kirkus Diversity collections
  • Robust digital capabilities and the Community Sharing initiative
  • Title Source 360 as the market-leading selection and acquisitions software
  • collectionHQ, ESP and our suite of collection development services
  • Book and DVD leasing programs
  • Axis 360 with the brand-new “Listen Now” feature for streaming audiobooks

Continue reading “Spring State Show Preview”